Operation Intel

In association with Universal Studios, Hoodlum created Operation Intel, an online, mobile and social campaign to promote the global release of The Bourne Legacy. Fans could participate in real-world treasure hunts and play an exclusive mobile game via the Operation Intel mobile app. They could also engage with the interactive social media campaign and create a personalised trailer using Facebook Connect.

Australasian Branded Entertainment Awards: Best Integration or Brand Storytelling, Fiction – SILVER