Chief Content Officer

Tracey Vieira

Tracey is the Chief Content Officer for Emmy®  and BAFTA Award winning film and television production company Hoodlum. Hoodlum operates between Australia, the US and the UK, and has a first-look deal with Disney’s ABC Studios.   


Tracey joined Hoodlum in September 2019 after five years as CEO of Screen Queensland and works across Hoodlum’s development and market slates.


Hoodlum is currently working with ABC Australia and Margot Robbie's LuckyChap Entertainment to produce SHAKESPEARE NOW, a ten-part series updating the work of Shakespeare using all-female writers and directors. Also announced is feature film NO FRIEND BUT THE MOUNTAIN based on the multi award-winning book from Kurdish-Iranian journalist Behrouz Boochani who chronicled his harrowing experiences in the tome No Friend But The Mountains: Writing from Manus Prison.


Since joining Hoodlum, Tracey has worked on expanding Hoodlum’s global slate across scripted and unscripted television and feature film with productions currently in development with partners including ABC Signature, Fox, Peacock, Netflix, CBS International and A&E amongst others.


Hoodlum is currently facilitating the second series of ABC Signature / Amazon series THE WILDS and is also in pre-production for the ABC cutting edge series ALL MY FRIENDS ARE RACIST which will both go into production in mid 2021.


Tracey was named in the 2018 Australian Financial Review 100 Women of Influence and is the 2016 Telstra Queensland Business Woman of the Year. As CEO of Screen Queensland she delivered $1.1 billion in direct production expenditure over her tenure.


Tracey graduated from QUT with a B Ed. majoring in Film & Media. She worked in events, including roles at Queensland Events Corporation. She was Executive Manager - Locations & International Production with the Pacific Film and Television Commission.


Tracey moved to Los Angeles in 2004 where for the next 10-years she took on senior roles at Ausfilm, the industry-government partnership that connects the international screen industry with Australia's incentives, talent and facilities.


Tracey currently Chairs the Asia Pacific Screen Awards and is a Director of Home of the Arts (HOTA) Gold Coast and Chair of Griffith Film School’s Advisory Board. She is an external Advisor to US based Australians in Film and an Advisor to Council for Screen Producers Australia.