In association with ITV, Hoodlum created the Who Killed Tom King campaign for the hit series Emmerdale. Through a mix of online gameplay, videos and puzzles fans unlocked clues and secrets that linked directly to the mysterious murder of the character Tom King. Fans who engaged with the online experience were armed with exclusive insights that helped them narrow down the list of suspects and ultimately solve the mystery before the characters on TV did.

Broadcast TV Awards – WINNER
Horizon Interactive Awards: Entertainment – WINNER
International Emmy Awards: Outstanding Achievement in TV Service – NOMINEE