Operation Intel
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In association with Universal Studios, Hoodlum created Operation Intel, an online, mobile and social campaign to promote the global release of The Bourne Legacy. Fans could participate in real-world treasure hunts and play an exclusive mobile game via the Operation Intel mobile app. They could also engage with the interactive social media campaign and create a personalised trailer using Facebook Connect.
Australasian Branded Entertainment Awards: Best Integration or Brand Storytelling, Fiction – SILVER