Image Chief Content Officer

Tracey Vieira

Tracey Vieira is the Chief Content Officer for Emmy®  and BAFTA Award winning film and television production company Hoodlum. Hoodlum operates between Australia, the US and the UK, and has a first-look deal with Disney’s ABC Studios.


Vieira joined Hoodlum in September 2019 after five years as CEO of Screen Queensland and works across Hoodlum’s development and market slates.


Since joining Hoodlum, Vieira has worked on expanding Hoodlum’s global slate across scripted and unscripted television and feature film with productions currently in development with partners including ABC Signature, Fox, Peacock, Stan, Netflix, CBS International and A&E amongst others.


She produced a romantic comedy feature A Perfect Pairing for Netflix global which was released in May 2022 and produced Christmas on the Farm for Stan which was released in December 2021.


She is currently in development for a factual series with ABC.


Vieira graduated from QUT with a B Ed. majoring in Film & Media. She worked in events, including roles at Queensland Events Corporation. She was Executive Manager – Locations & International Production with the Pacific Film and Television Commission.


Vieira moved to Los Angeles in 2004 where for the next 10-years she took on senior roles at Ausfilm, the industry-government partnership that connects the international screen industry with Australia’s incentives, talent and facilities.


Vieira was named in the 2018 Australian Financial Review 100 Women of Influence and is the 2016 Telstra Queensland Business Woman of the Year. As CEO of Screen Queensland, she delivered $1.1 billion in direct production expenditure over her tenure.


Vieira currently Chairs the Asia Pacific Screen Awards and is a Director of Home of the Arts (HOTA) Gold Coast and Chair of Griffith Film School’s Advisory Board. She is an external Advisor to US based Australians in Film and President of  Screen Producers Australia.