Image Chief Content Officer

Tracey Vieira

Tracey Vieira is the Chief Content Officer for Emmy®  and BAFTA Award winning film and television production company Hoodlum operating globally between Australia, the US and the UK. 


Vieira joined Hoodlum in September 2019 after five years as CEO of Screen Queensland and works across Hoodlum’s full development and market slates.


Since joining Hoodlum, Vieira has worked on expanding Hoodlum’s global slate across scripted and unscripted television and feature film with productions currently in development with partners including ABC Signature, Fox, Peacock, Stan, Netflix, CBS International and A&E amongst others.


She has produced the 2022 Netflix number one global hit A Perfect Pairing, a romantic comedy feature film starring Adam Demos and Victoria Justice, produced feature film Christmas on the Farm for Stan which was released in December 2021, Executive Produced action-thriller feature Land of Bad, starring Russell Crowe and Liam and Luke Hemsworth released in early 2024 and the ABC series In Our Blood which premiered in March 2023. 


Vieira was named in the 2018 Australian Financial Review 100 Women of Influence and is the 2016 Telstra Queensland Business Woman of the Year. 


Vieira currently Chairs the Asia Pacific Screen Awards, Chair of Griffith Film School’s Advisory Board and President of Screen Producers Australia.